Category Archives: Customer Mindfulness

Shimaa Almotowakel | Nadya Cheetham ​| Courtney Mehmet | Sam Ismaeel The Walt Disney (Disney) brief has asked us to create an evocative, hyper-relevant brand building campaign around the 100th Anniversary that will make young adults into lifelong Disney fans. Focusing on turning well-loved 90s and 00s nostalgia into hyper relevancy for 2023.​​The challenges that we face is to tackle two generations Gen Z &Continue reading “Marketing Plan and Prototypes”

Courtney Mehmet | Nadya Cheetham Disney has been an important part of millions of childhoods for decades. Many of us grew up watching Disney films and programs in the 90’s and early 2000’s, when television and films became more accessible to everyone. Our aim is to create a hyper-relevant brand that will be targeted atContinue reading “Customer Research Report”

My campaign idea was built around well-loved 90’s and 00’s Disney nostalgia, and turning it into something more relevant. The insight for my campaign is that 16-30 year olds feel that childhood movies are not relevant to their lives now. To solve this, I have chosen to build my campaign around a series of outdoor,Continue reading “Disney Campaign Reflection”

Disney has been an important part of millions of childhoods for decades. Many of us grew up watching Disney films and programs in the 90’s and early 00’s, when television and films became more accessible to everyone. The aim of this brief is to create a hyper-relevant brand that will be targeted at 16 –Continue reading “Disney 100th Anniversary Campaign”

CUSTOMER PROFILE GRACES’ DAY BACKGROUND: 19 years old Single, sort of Lives near her University in private student accommodation Training to be a paramedic Vegan  Likes R&B music  Usually wakes up at 9am to start her day, and late nights are part of her daily routine. Revises during the day, messages her room mates toContinue reading “THE FUTURE GEN Z”

Your Super Hero needs a POEM campaign to promote their new product – an App that seeks truth & justice by eradicating ‘fake-news’.   This App is free and accessible to all (mobile & online) and easy to use. You upload any news article to it and it filters it and separates the truths fromContinue reading “SUPER APP”