Courtney, Nadya and Samuels Brief Leverage Bt’s role as lead sponsor of England football to make football viewing and culture more inclusive, shining a light on disability football during Euro 2020(1). Our Response Disability Football – The Experience What is your disability? Discover the world of disability football by playing against other players with immersiveContinue reading “BT and Cake”
Author Archives: Nadya Cheetham
Kingston Libraries
Brief: To create a unique experience that engages with different audiences and attracts people to the Kingston libraries, with the aim of introducing reading and libraries to new and diverse audiences, inspire people and increase the universal engagement with reading. Aims To inspire people who are not regular readers to read; Increase universal engagement withContinue reading “Kingston Libraries”
Hot Bananas
Brief and Challenge The Creative and Cultural Industries at KSA have began to develop a new weekly talk show streaming on Teams and Spacial. “Hot Bananas” is hosted by Rina Atienza and each episode features two industry professionals as guests. In each episode, three items are presented by each guest and Rina, who show, tellContinue reading “Hot Bananas”
Clapton CFC Live Brief
Problem: There is a significant difference in the following between Clapton CFC’s men’s and women’s team. Aim: The aim of this brief is to grow the attendance, following and diversity of the Clapton women’s team. To begin with, I created a survey so we could gather accurate and honest data and opinions on women’s football.Continue reading “Clapton CFC Live Brief”
Sell A Pencil
This task is to create a maximum 60 second live action advertisement for a pencil. Brainstorm: Ideas: “It’s not the size, it’s how you use it” -old, scruffy, broken pencils are just as good as shiny new ones Pencils allow mistakes -pencils can be rubbed out What you can use a pencil for (stir yourContinue reading “Sell A Pencil”
Marketing Plan and Prototypes
Shimaa Almotowakel | Nadya Cheetham | Courtney Mehmet | Sam Ismaeel The Walt Disney (Disney) brief has asked us to create an evocative, hyper-relevant brand building campaign around the 100th Anniversary that will make young adults into lifelong Disney fans. Focusing on turning well-loved 90s and 00s nostalgia into hyper relevancy for 2023.The challenges that we face is to tackle two generations Gen Z &Continue reading “Marketing Plan and Prototypes”
Customer Research Report
Courtney Mehmet | Nadya Cheetham Disney has been an important part of millions of childhoods for decades. Many of us grew up watching Disney films and programs in the 90’s and early 2000’s, when television and films became more accessible to everyone. Our aim is to create a hyper-relevant brand that will be targeted atContinue reading “Customer Research Report”
Disney Campaign Reflection
My campaign idea was built around well-loved 90’s and 00’s Disney nostalgia, and turning it into something more relevant. The insight for my campaign is that 16-30 year olds feel that childhood movies are not relevant to their lives now. To solve this, I have chosen to build my campaign around a series of outdoor,Continue reading “Disney Campaign Reflection”
Disney 100th Anniversary Campaign
Disney has been an important part of millions of childhoods for decades. Many of us grew up watching Disney films and programs in the 90’s and early 00’s, when television and films became more accessible to everyone. The aim of this brief is to create a hyper-relevant brand that will be targeted at 16 –Continue reading “Disney 100th Anniversary Campaign”
ADIDAS – HERE TO CREATE CHANGE
Research and initial ideas and planning: Audience:• 14-19 year old (Gen Z) females Characteristics of Audience: Cautious of finances Always looking for deals Care about activism and social and political justice Very informed and up to date on global news and trends Their identity and individuality is something they care a lot about Very active onContinue reading “ADIDAS – HERE TO CREATE CHANGE”
Nadya Cheetham 