This task is to create a maximum 60 second live action advertisement for a pencil.
Brainstorm:
Ideas:
- “It’s not the size, it’s how you use it” -old, scruffy, broken pencils are just as good as shiny new ones
- Pencils allow mistakes -pencils can be rubbed out
- What you can use a pencil for (stir your tea, chew on the en, tent pegs etc.)
- The life of a pencil -from being unwrapped to being chewed, broken and thrown away
Final Idea
My advertisement is based around the fact that pencils allow mistakes. Mistakes are a vital part of success. All brilliant ideas take refining and a bit of chaos. My advertisement takes the audience through a chefs messy and chaotic journey to create the perfect brownie recipe. With a pencil, the chef was able to change the measurements and improve the recipe.
This idea was inspired by my younger sister, who is a chef apprentice at a hotel and restaurant. I frequently see her scribbling down ingredient lists and methods, and she turns the kitchen upside down while experimenting with recipes.
Video:
Reflection: Overall, I am happy with my advertisement. I think my idea that pencils allow mistakes could have been a little more clear in the video however I feel that I did my best with the resources I had and the time given to create this project.
Nadya Cheetham 